Through a Google Analytics Account, First Effect collects anonymous demographic information. This information is not unique to you, such as postcode, age, gender, preferences, interests and favourites. Google Analytics also records information about your computer hardware and software. This information can include: your IP address, browser type, domain names, access times and referring website addresses.
We use this information for the analysis of our service, to maintain quality of the service, and to provide general statistics regarding use of the First Effect website. We retain data in our Analytics account for 26 months.
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