First Effect Digital Publisher

Janet Vida of First Effect
Janet Vida of First Effect

First Effect websites attract thousands of users every month with specific interests. They provide opportunities for brands to interact directly with their target market. Original and useful content engages the audience and encourages them to dwell and make return visits.

Janet Smith and Andrew Davis started out in business together in 2006 offering digital marketing services to small businesses. Janet Smith and Andrew Davis are the directors of First Effect ltd.

Today, First Effect owns and manages a number of website publications; creating original content and exploring revenue generating activities.

Janet Vida, Director of First Effect

Janet Smith


Janet Smith has over 30 years marketing experience, including six at board level of a multinational company. She is an innovative, challenging, strategic, hands-on manager with an ability to get to the heart of an issue quickly. She has highly developed specialist skills in the field of Internet marketing; her winning approach is to focus on building traffic to a website and then converting that traffic into customers. The tools she employs include content creation, search engine optimisation and email marketing.

Andrew Davis, Director of First Effect

Andrew Davis


Andrew Davis has a background in automotive engineering, property development and financial management. He is a manager with a logical, practical and straightforward approach to exceeding expectations on any project. Problem solving is at the core of Andrew’s method. He has an ability to turn his hands to most tasks and is dedicated to learning all the skills necessary to successfully accomplish any job.