First Effect websites use ‘cookies’ to help deliver you a personalised online experience. A cookie is a text file that is placed on your hard disk by a web server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of any First Effect website you visit.

Strictly Necessary Cookie is enabled so that your preference for other cookie settings are saved. You cannot disable this. If you are not OK with this, please do not continue to use our website.

Through a Google Analytics Account, First Effect collects anonymous demographic information. This information is not unique to you, such as postcode, age, gender, preferences, interests and favourites. Google Analytics also records information about your computer hardware and software. This information can include: your IP address, browser type, domain names, access times and referring website addresses.

We use this information for the analysis of our service, to maintain quality of the service, and to provide general statistics regarding use of the First Effect website. We retain data in our Analytics account for 26 months.

Click for more information about other aspects of First Effect's Privacy Policy